Third-party data targeting

Third-party data targeting enables approved managed partners to leverage targeting segments from our data partners to drive marketing objectives.

Pinterest manages the costs associated with third-party targeting automatically to ensure you're not charged more than your bid. When you're using third-party targeting, our system reduces your bid in the auction by no more than 15% to cover data costs. If you win the auction, you’ll be charged the auction price to cover the cost of media, plus the applicable % of auction price to cover the data cost.