You can choose from several ad content formats on Pinterest, from a static image to a multi-image collection or video. Use this ad spec guide for image dimensions, file sizes and character limits for Pinterest ads.
Image formats and colors
All uploaded images are converted to standard 8-bit RGB JPEGs before being turned into Pins and ads. Advertisers should upload images in PNG with sRGB formats to avoid any reduction in image quality.
Custom color profiles are not supported on Pinterest and may result in slightly different colors on published Pins and ads.
Image Backgrounds
Pinterest adds a faint color layer to image Pins in the home feed with white or black backgrounds. This distinguishes the pins from the app background color and helps to highlight links included in the Pin.
This feature applies to all organic and paid image Pins and ad types but does not apply to videos.
For Pins with a white or near white background:
For Pins with a black or near black background:
Standard ads feature only one image.
Creation
| Account type | Business accounts only |
| Creation tool / device | Can be made on desktop through PinBuilder for Ads or bulk editor. You can also make a new standard image ad when you're setting up a campaign in Ads Manager. |
| Creation options | Can be used in paid ad campaigns or to generate organic impressions |
Images
| File type | .PNG or .JPEG |
| Max file size | Desktop 20 MB, In-app 32 MB |
| Aspect ratio | We recommend using a 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio greater than 2:3 might get cut off in people's feeds. |
Character counts
| Title | Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds. When entered, titles will appear in the home feed or search feed. If a title is not entered and no rich Pin title exists, nothing will show in its place in the home feed. Note: For Chinese, Japanese, Korean, Arabic and other double byte languages, only the first 30 characters will show in people's feeds. |
| Description | Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. Additionally, descriptions do not appear for ads when viewed up close. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience. |
Standard width
Creation
| Account type | Business accounts only |
| Creation tool / device | Can be made on desktop through PinBuilder for Ads or bulk editor. You can also make a new video ad when you're setting up a campaign in Ads Manager. |
| Creation options | Can be used in paid ad campaigns or to generate organic impressions |
Videos
| File type | .MP4, .MOV or .M4V |
| Encoding | H.264 or H.265 |
| Max file size | Up to 2GB |
| Video length | Minimum 4 seconds, maximum 15 minutes Recommended length for video ads: 6 to 15 seconds |
| Aspect ratio | Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3, 4:5, or 9:16). |
Character counts
| Title | Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds. When entered, titles will appear in the home feed or search feed. If a title is not entered and no rich Pin title exists, nothing will show in its place. Note: For Chinese, Japanese, Korean, Arabic and other double byte languages, only the first 30 characters will show in people's feeds. |
| Description | Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. Additionally, descriptions do not appear for ads when viewed up close. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience. |
Max. width
Creation
| Account type | Business accounts only |
| Creation tool / device | Can be made on desktop through PinBuilder for Ads or bulk editor. You can also make a new video ad when you're setting up a campaign in Ads Manager. |
| Creation options | Can be used in paid ad campaigns only |
Videos
| File type | .MP4, .MOV or .M4V |
| Encoding | H.264 or H.265 |
| Max file size | Up to 2GB |
| Video length | Minimum 4 seconds, maximum 15 minutes Recommended length for video ads: 6 to 15 seconds |
| Aspect ratio | Max. width videos cannot exceed the height of a 1:1 aspect ratio |
Character counts
| Title | Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds. When entered, titles will appear in the home feed or search feed. If a title is not entered and no rich Pin title exists, nothing will show in its place. |
| Description | Enter up to 500 characters. Descriptions do not appear when viewing the ad in the home feed, search feed, or up close. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your ad in front of the right audience. |
| Container format | Video codecs | Audio codecs |
|---|---|---|
| No container |
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| Audio video interleave (AVI) |
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| Adobe Flash |
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| Matroska |
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| IMF |
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MPEG Transport Streams |
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| MPEG-1 System Streams |
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| MPEG-4 |
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MXF |
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| QuickTime |
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| WebM |
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| WMV/ASF |
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Creation
| Account type | Business accounts only |
| Creation tool / device | Can be made on desktop through PinBuilder for Ads or bulk editor. You can also make a new carousel ad when you're setting up a campaign in Ads Manager. |
| Creation options | Can be used in paid ad campaigns or to generate organic impressions |
Images
| File type | .PNG or .JPEG |
| Max file size | 20 MB per image |
| Creative quantity | 2 to 5 images per carousel |
| Aspect ratio | 1:1 or 2:3 |
Character counts
| Title | Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds. When entered, titles will appear in the home feed or search feed. If a title is not entered and no rich Pin title exists, nothing will show in its place. Note: For Chinese, Japanese, Korean, Arabic and other double byte languages, only the first 30 characters will show in people's feeds. |
| Description | Enter up to 500 characters. Descriptions do not appear when viewing the Pin in the home feed or search feed. Additionally, descriptions do not appear for ads when viewed up close. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience. |
Creation
| Account type | Business accounts only |
| Creation tool / device | Can be made on desktop through PinBuilder for Ads or bulk editor. You can also make a new collections ad when you're setting up a campaign in Ads Manager. |
| Creation options | Can be used in paid ad campaigns or to generate organic impressions |
Static image hero creative and secondary creatives
| File type | .PNG or .JPEG |
| Max file size | 10MB |
| Creative quantity | Must have 1 hero creative. Minimum of 3 secondary creatives recommended. Maximum of 24 secondary creatives. |
| Aspect ratio | The hero creative must have either a 1:1 or 2:3 aspect ratio and can differ from the aspect ratios of the secondary creatives. All secondary creatives must have the same aspect ratio-either 1:1 (square) or 2:3 (vertical). We recommend making your secondary creatives with a 1:1 ratio to best control how they appear in people’s feeds. If the creative is not 1:1, the cropping will occur at the center of the image. |
Video hero creative
| File type | .MP4, .MOV or .M4V |
| Encoding | H.264 or H.265 |
| Max file size | Up to 2GB |
| Video length | Minimum 4 seconds, maximum 15 minutes |
| Aspect ratio | Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos square (1:1) or vertical (2:3 or 9:16). |
Character counts
| Title | Enter up to 100 characters. Depending on the device, the first 40 characters may show in people’s feeds. When entered, titles will appear in the home feed or search feed. If a title is not entered and no rich Pin title exists, nothing will show in its place. Note: For Chinese, Japanese, Korean, Arabic and other double byte languages, only the first 30 characters will show in people's feeds. |
| Description | Enter up to 500 characters. Descriptions will only appear for organic collections Pins when viewed up close. Otherwise, descriptions will not show up for promoted collections ads. Descriptions are used by our algorithm to determine relevance for delivery. We recommend entering a description to help get your Pin or ad in front of the right audience. |
Creation
| Account type | Business accounts only |
| Creation tool / device | Can be made on desktop or mobile devices through Pin creation tool. You can also make a new Idea ad when you’re setting up a campaign in Ads Manager. |
| Creation options | Can be used in paid ad campaigns or to generate organic impressions |
Images and videos
| File type | Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP Video: .MP4, .M4V, and .MOV files are available on iOS and Android only |
| File size | 1 GB recommended |
| Video encoding | H.264 or H.265 |
| Max file size | Android and iOS: 2GB max Web: 100MB max |
| Video length | The maximum duration is 5 minutes. |
| Resolution | For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1080x1920 pixel size (9:16 ratio) |
| Aspect ratio | Aspect ratio is 9:16, but there are no restrictions for image or video |
| Character length | Title: 100 characters max On page: 250 characters max |
| Safe zones | Put text and other elements within the dimensions below so users can easily see on any device when viewing. Top: 270 px |
A
Creation
| Account type | Business accounts only |
| Creation tool / device | Can be made on desktop or mobile devices through Pin creation tool. You can also make a new Showcase ad when you’re setting up a campaign in Ads Manager. |
| Creation options | Can be used in paid ad campaigns only |
Images and videos
| File type | Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP Video: .MP4, .MOV, or .M4V files are available on iOS and Android only |
| Max file size | Up to 32MB |
| Video length | Videos should be between 3-60 seconds |
| Resolution | For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1000 x 1500 pixel size |
| Aspect ratio | Title Pin: 2:3 ratio Card: 2:3 ratio Feature: 1:1 static |
| Creative quantity | Card: Up to four cards in addition to primary title Pin. Feature: Minimum of 1 and maximum 3 per card |
| Safe zones | Put text and other elements within the dimensions below so users can easily see on any device when viewing. 342 x 430 pixels All creative should be mindful of safe zones and ensure no copy or logos are obscured by UI elements. Avoid placing any text or important information in the bottom 80px of the Showcase card since it will be covered. Safe zones do not apply to features. |
| Character length | Text overlay: Limited to no more than 10 words. Font must be legible. Features: Limited to 50 characters including spaces. For titles, anything after 50 characters will be hidden. |
A
Creation
| Account type | Business accounts only |
| Creation tool / device | Can be made on desktop or mobile devices through Pin creation tool. You can also make a new Quiz ad when you’re setting up a campaign in Ads Manager. |
| Creation options | Can be used in paid ad campaigns only |
Images and videos
| File type | Image: .BMP, .JPEG, .PNG, .TIFF, .WEBP Video: .MP4, .MOV, or .M4V files are available on iOS and Android only |
| Max file size | Up to 32MB |
| Video length | Videos should be between 3-60 seconds |
| Resolution | For full-bleed images and videos, or images and videos that extend to take up the entire screen, we recommend using 1000 x 1500 pixel size |
| Aspect ratio | Title Pin: 2:3 ratio Results Pin: 2:3 ratio |
| Creative quantity | Up to three results Pins with one title Pin. We recommend use of bold, lifestyle photography. Preference for inclusive and DEI representation. |
| Safe zones | Put text and other elements within the dimensions below so users can easily see on any device when viewing. 342 x 376 pixels All creative should be mindful of safe zones and ensure no copy or logos are obscured by UI elements. The bottom sheet will overlap with the title Pin upon expansion. While it’s possible to scroll to see the whole Pin, consider placing any important disclosures for restricted verticals at the top to ensure constant visibility. |
| Character length | Title: 100 characters max. Text overlay: Limited to no more than 10 words. Font should be easy to read. Consider stacking brand logo, quiz title and CTA at the top of the Pin. Questions and answers: Questions can be up to 96 characters, including spaces. Answers can be up to 48 characters, including spaces. |
Once you’ve picked a format, get tips on image selection and more in our